Fashion Marketing and Promotion Research Proposal

Fashion Marketing and Promotion - Research Proposal Example The very nature of fashion, where change is intrinsic, gives emphasis to marketing activities " (Easey, 2008, p7). Essentially fashion marketing is composed of elements of fashion designing and marketing management which are combined together to develop a comprehensive marketing plan for fashion products. This marketing strategy and the related plan is composed of different tasks relative to the elements of promotions, advertising, retailing, branding, affiliate marketing, and distribution. In order to be a successful fashion, marketers have to be future-oriented with forecast information about the market. The fashion industry demands that in order to have an effective fashion marketing strategy, companies need to understand and identify their customers, the trends in the fashion industry as well as how the branding and the marketing of their products/ services effects the purchase behavior of the consumers. This knowledge is the main resource available to fashion marketers to develop a marketing strategy for their fashion based products and services. Marketing in the fashion industry is often difficult as the industry is very volatile with constant changes taking place in its external as well as internal environments. As a result, the approaches taken towards fashion marketing have to be adjusted and revamped in order to effectively target the latest and future trends.A corporate strategy of any company provides the overall strategy and objectives of the company along with its orientation. The factors that are related to customers and those that influence their demand are identified for the corporate strategy and employed with a competitor analysis to determine a differentiated strategy for the organization. The internal and external elements that affect the business operations and future continuity are identified and addressed in the corporate strategy along with the determination of a strategic path of business for an organization. The strategic path encompasses the policies, procedures, values, resources and the overall objectives of the organization which are explicitly depicted in the corporate strategy of any company.